More often than one would think, business owners omit perhaps the most important component of their business plans: Forgetting to pay the boss! During this season of exchanging gifts, would it seem selfish to give yourself a gift from an almost limitless resource at no cost to yourself or your company! During the [...]
Make Yourself a Meaningful New Year’s Resolution!
FACT: Every business has lingering problems that need attention. FACT: Every business owner would like his or her business to perform better. FACT: Most hard-working business owners don’t seek outside help when they should be doing it regularly. YOUR RESOLUTION: I will improve my business in 2011 by stepping back from the daily detail and identifying [...]
The Art of Giving Back (and we need your feedback!)
Owning my own business sometime turns into “being” my own business — it’s a constant stream of self-promotion and work. But, that’s not a complaint, because I love what I do. However, sometimes there’s got to be something else besides “self”. There’s got to be “others”. So, how do I suggest you break out [...]
Socrates Said It: “The unexamined life is not worth living.”
And the same might be said for your business. Whether you are just starting out or already have a going business, it is highly worthwhile to stop every now and then and take stock of who you are and where you are going. One very good tool for this type of self-analysis is the well-proven SWOT analysis. It [...]
Federal Government HUB Zones Provide Business Opportunities
What is the HUBZone Program? The HUBZone Program [Historically Underutilized Business Zones] was enacted in 1997 to stimulate economic development and create jobs in urban and rural communities by providing Federal contracting preferences to small businesses. These preferences go to small businesses that obtain HUBZone certification in part by employing staff who live in [...]
Just to Keep it All in Perspective!
FACE IT! No one reads your e-newsletter! The average user spends a mere 51 seconds skimming one — and needs only 90 seconds to unsubscribe. To prevent inbox irritation, “include short stories or bits of advice that are easily digestible,” recommends Chad White, research director at Responsys and a veteran of the Email Experience Council, [...]
Where is Your Center of Effort?
No one reads your e-Newsletter? Dear me! Let’s hope that is not really so. But it raises an interesting perspective, highlighted ever more so by the ‘Social Media Marketing” revolution . . . which I referred to in a recent discussion as the “SMM Bug”. The “Bug” raises again the issue of where you put [...]
Welcome!
Welcome to our NEW-e-Newsletter . . . frequently promised and finally here. We think you will appreciate the new format, content, and themes. We wanted to make the e-Newsletter quick for you to scan thru . . . to find out what is of interest to you and what you might want to delve into [...]